Selected Articles

“Toward a Broader Definition: Is Expressive a Better Term than Projective?” Quirk’s Marketing Research Review, May 2006.

 “The Risks of Ignoring the Lone Wolf Respondent,” (cover story), QRCA Views, Winter 2005.

“On the Line or on the Screen: A Focus Group Experiment Tests Remote Moderating by Telephone and Video,” (With Sharon Livingston and Joel Raphael), Quirk’s Marketing Research Review. July/August, 2002.

“No-Shows? No Problem,” Quirk’s Marketing Research Review, June 2002.

 “Stinker Ideas Often Best Route to Most Creative Solutions” (With Glenn Livingston and Sharon Livingston), Marketing News, March 4, 2002.

 “Sample Size for Qualitative Research,” Quirk’s Marketing Research Review, December 2000.

“Qualitative v. Quantitative Research: Why You Need Both,” Marketing Forum (American Society of Association Executives), Winter 1999.

“Simulating the Courtroom: Qualitative Research in Mock Trials” (with Holly Key and Kathleen Murphy), Quirk’s Marketing Research Review, December 1999.

“Keeping Respondents Stimulated and Involved: Tips from Research on Learning,” QRCA Views, Winter 1998/99.

“Three Projective Techniques for Putting Perceptions into Pictures” (mind mapping by Maria Krieger, collages by Irv Merson, and perceptual mapping by Pat Sabena), QRCA Views, Spring 1996.

“Pass the Doodle and Go Virtual Shopping” (new techniques for focus groups and in-store simulations), The Communicator (Society for Consumer Psychology), November 1994.

“Yes, Virginia, There Really is an Indirect Questioning Effect,” (about the demonstrated effectiveness of a simple projective technique to avoid biased responses in both qualitative and quantitative interviews), QRCA Views, Fall 1994.

“Wireless Keypad Surveys Get Audiences Involved” (with Scott Casey), Marketing News, October 24, 1994.

“Interactive Phone Technology Delivers Survey Data Quickly” (with Rick Weitzer), Marketing News, January 3, 1994.

“Database Information for Small Businesses and Local Governments: Bridging the Utilization Gap,” Journal of Extension, Spring 1992.

“Applications of Nonverbal Behavioral Research in Marketing and Management,” chapter in Applications of Nonverbal Behavioral Theories and Research, 1992.

“Can Attempted Deception by Salespersons and Customers be Detected Through Nonverbal Behavioral Cues?” (with B. M. DePaulo), Journal of Applied Social Psychology, 1989.

“A Segmentation Analysis of Consumers Seeking Information About Long-Term Residential Care for the Elderly,” (with M. E. Rubin and R. J. Calsyn) Advances in Marketing, Spring 1989.

“Segmentation for Large Downtown Shopping Districts,” in Retailing: Theory and Practice for the 21st Century, 1985.

“Preference for One-Price Versus Bargaining-Allowed Policies as a Segmentation Variable for Retailers of Big-Ticket Items” (with A. Friedman and W. Berger), in Developments in Marketing Science, 1985.

 
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Peter J. DePaulo, Ph.D.
Research Consulting
215-822-7413
E-mail: PDePaulo@DePauloResearch.com