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Background
o Extensive industry and category experience.
o Leadership in professional associations, including the Qualitative Research Consultants Association (QRCA). Former chair, QRCA-New York Regional Chapter.
o Former Associate Editor, Journal of Advertising Research. Responsible for the practitioner-oriented Qualitative Research section of the journal.
o Former editor of national professional newsletters: QRCA Views and the Society for Consumer Psychology Communicator.
o Author of numerous articles on marketing research and consumer psychology
o Invited speaker at professional meetings
o Independent consultant since 1993. Have been conducting marketing research since 1981.
o Moderator training: RIVA basic and Livingston/Executive Solutions advanced Sharpen The Focus™
o Former professor of marketing and psychology at the University of Missouri-St. Louis
o Former Associate Director of the Center for Business and Industrial Studies at UM-St. Louis.
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Doctorate in Experimental Psychology,
· Including graduate seminars in psychopharmacology.
A Brief Bio
As an independent marketing researcher, I have designed studies, conducted focus groups and IDIs, performed statistical analyses, written reports, and directed projects. My clients have included research companies, advertising agencies, corporate marketing departments, and nonprofit organizations.
The yin-yang symbol
represents: (1) my expertise in both psychology and marketing, and (2) the integration of qualitative and quantitative methods. By
keeping current in these areas, I can tailor the most efficient project for the
client’s needs. I take pride in uncovering all the key information and in
delivering outstanding insights for marketing decisions.
I have been an independent consultant since 1993. During 1983 - 1993, I did part-time research consulting while teaching marketing and psychology at the University of Missouri-St. Louis and serving as Associate Director of the University's Center for Business and Industrial Studies.
I started consulting for research companies when I was still teaching. Since 1997, most of my work has been as a subcontract moderator for pharmaceutical and other marketing research firms.
Resume (downloadable PDF)
Industry
and Category Experience
Research Topics, Methodologies, and Clients
Peter J. DePaulo, Ph.D.
Research Consulting
215-822-7413
E-mail: PDePaulo@DePauloResearch.com